Requisition ID: Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century . Merck s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare. Merck s Global Human Health (GHH) Division abides by a patient first, profits later ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The organization is comprised of sales and marketing professionals who are passionate about their role in bringing Merck's prescription medicines, vaccines, and other medical products to our customers worldwide. We are currently recruiting for an Associate Director, U.S. Oncology Consumer Marketing. This position will be responsible for leading key elements of the consumer marketing strategy across multiple tumors for an Immunotherapy Product. The product is currently launched and approved for use in the treatment of numerous cancers but an active program is in place to expand into other cancers. The position will be based in Upper Gwynedd, PA and will report to a Director, U.S. Consumer Marketing Lead. This position will require outstanding leadership in many areas including patient journey mapping, marketing research, product positioning, strategy development, promotions, relationship building, budget management and overall flawless launch execution. He/she will have the ability to deliver the business today, while simultaneously planning for future indications, and a proven track record to work successfully under tight and often fluctuating timelines. Key responsibilities include and are not limited to the following: Develop consumer strategy for multiple tumors in different lifecycle stages, leading today s business while looking forward to prepare for future opportunities. Work closely with promotional colleagues to ensure pull through of the campaign across channels Partner with multiple stakeholders, including HCP brand strategy tumor leads, to ensure alignment and find synergies Experience in identifying insight gaps and recommend market research to meet strategic goals Expertise with multi-channel, integrated promotion and managing mass media campaigns, with a strong emphasis on digital/social media strategy and execution Expertise in media measurement and analytics to make recommendations for optimization The ability to continue to identify and assess innovative approaches to consumer marketing and make recommendations that provide a competitive advantage Work with complex scientific data and help to synthesize it for consumer comprehension Strong understanding of the oncology competitive landscape with the ability to foresee and predict market trends Deep understanding of oncology consumers and patients and what is needed to activate behavior change Demonstrated ability to successfully work in a complex matrix organization where exceptional collaboration is required to obtain desired results Requires approximately 20% travel, including some weekends. Qualifications Education Minimum Requirement: Required: BA/BS Preferred: MBA Required Experience and Skills: A minimum of 8 years of Marketing experience A minimum of 4 years of experience working in the Pharmaceutical industry Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills Experience influencing without direct authority and working successfully with cross-functional teams Ability to work in a fast phased, quickly changing environment Experience in leading consumer brand strategy and implementation Preferred Experience and Skills: Oncology Marketing experience, ideally with a focus in women s cancers Product/Indication launch experience Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we re inventing for life. Search Firm Representatives Please Read Carefully: Merck & Co., Inc. is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Merck via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Merck. No fee will be paid in the event the candidate is hired by Merck as a result of the referral or through other means. Visa sponsorship is not available for this position. Associated topics: ancmg, aoa, hem onc, hematology, lah, palliative, physician md, physician md do, radiation, thedacare
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